TexSom is a world-renowned trade event that took place at the beautiful Four Seasons Hotel in Dallas, Texas from November 14th to November 16th. At this 2021 edition, there were a total of 43 sponsors coming from across the globe to present the best wines their regions have to offer such as the United States, Argentina, Israel, Italy, Chile, Australia and many more. More than 1,000 professionals of the industry attended the event.

As a silver sponsor, European Garnacha/Grenache Quality Wines presented 16 wines from Spain and France at a dedicated table on November 14th and 16th. The European Garnacha/Grenache Quality Wines turned out to be quite popular and very appreciated by all attendees. Many noted the warm and soft tones of the red blends while being happily surprised, sometimes even astonished, by the great versatility and minerality of the white grapes (Grenache Blanc and Grenache Gris).

The European Garnacha/Grenache Quality Wines campaign also had the opportunity to host a dedicated lunch on November 15th. Attendees had the chance to learn more about the European Quality Schemes and history, origin and diversity of the Grenache grapes as well as Spain and France specific Geographical Indications. For almost two hours, 40 to 50 guests tasted, discussed and exchanged views and opinions on 16 French and Spanish Grenache based wines from red, white and rose blends to fortified wines such as AOP Banyuls and AOP Rivesaltes.
With a total of 96 bottles sampled, representing 9 different PDOs, the Garnacha/Grenache campaign was not only able to bring focus back to the Grenache grape but also educate and enlighten the industry’s key actors that will shape the U.S. wine market for the years to come.