The fifth edition of the Vinexpo Fair was held in New York City on March 8th and 9 th, 2023. It was a great opportunity for the professionals from the United States to discover everything related to the European Quality Systems surrounding Garnacha/Grenache and its upward evolution. It was also an opportunity for them to learn more about the delicious taste of these wines and the origin of the grapes from which they come. Garnacha/Grenache Wines were at the prominent Fair in the booth nº 208.
The Asociación Garnacha Origen of Spain and the Conseil Interprofessionnel des Vins du Roussillon /CIVR of France organized a masterclass on March 8 entitled: “Introduction to Quality Garnacha/Grenache Wines” with the participation of one of the greatest connoisseurs of Garnacha worldwide, Eric Aracil, Associated Manager and Carolina de Funes, Manager, both of them of European Garnacha/Grenache Quality Wines Program. Both brought a lot of data and knowledge about the seventh most planted grape variety, and all aspects related to the identity of these wines, geographical indications (PDO and PGI), traceability, labeling, nutrition, and close relationship with sustainability and environment.
The attendees, mostly professionals from the world of catering, retail, distributors, importers, and the media had the opportunity to taste all expressions of Garnacha/Grenache wines: reds to whites, rosés, sparkling and Fortified Sweet Wines. They were also able to talk with wine experts included in the European Garnacha/Grenache Quality Wines Program to learn about the entire winemaking process of this unique wine. The event was a success and welcomed a large number of people, which exceeded all expectations of attendance. The event was sold out.
The Garnacha/Grenache program also organized a walkaround tasting in Miami (Florida Avenue) on March 6, with the aim of bringing this variety closer to U.S. experts (sommeliers, distributors, importers and the sector’s media).
In addition, these events were ideal places to inform attendees and professionals of the wine sector about the latest news of the International Competition Grenaches du Monde leaves the Old World to land in the heart of New York under the slogan “From European to the World”. This time only the best American palates of the wine industry will taste and award the best Garnacha/Grenache wines of the world. In the same way, they were informed about the great event that will take place in New York in tribute to the Grenache. On September 14th as it is tradition, the pre-International Garnacha/Grenache day will be celebrated paying homage to the winners of the 11th edition of International Competition Grenaches du Monde at a gala in New York City.
These events are part of the EU co-financed program “European Garnacha/Grenache Quality Wines” which aims to increase awareness of this unique variety in the US market.
The U.S. is the leading wine consuming country by volume. Garnacha/Grenache sales in this country reached 30,544 hectoliters worth $55.6 million in 2021, 4.1% more than in 2019 (according to Nielsen).