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Quality and Safety Standards of the European Union

The European Union takes pride while it stringently maintains precise regulations and specific quality standard regimes for agri-food products throughout 27 countries. These standards are set into place to ensure quality and safety for consumers’ health and their protection. Within this initiative, the EU quality policy aims to protect the names of specific products to promote their unique characteristics, linked to their geographical origin as well as traditions.

The European Union takes pride while it stringently maintains precise regulations and specific quality standard regimes for agri-food products throughout 27 countries. These standards are set into place to ensure quality and safety for consumers’ health and their protection. Within this initiative, the EU quality policy aims to protect the names of specific products to promote their unique characteristics, linked to their geographical origin as well as traditions.

Product names can be granted a ‘Geographical Indication’ (GI) if they have a specific link to the place where they are made. The GI recognition enables consumers to trust and distinguish quality products while also helping producers market their products better. Products that are under consideration or have been granted GI recognition are listed in quality products registers. There are two quality schemes that fall under the umbrella of geographical indication and those are known as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI). Within the PGI status, the entire product must be traditionally, at least 85% of the grapes used have to come exclusively from the geographical area where the wine is actually made and  and at least partially manufactured within the specific region while the PDO status mandates the entire product to be traditionally and entirely manufactured within the specific region- both, therefore, acquiring unique properties within their designation.

PDO and PGI products represent the excellence of European agricultural production developed under a legal framework. Products that are registered under one of these schemes may be marked with the logo for that scheme to help identify those products. Starting from the distinction between generic and distinctive quality, the main factors influencing safety in geographical indication products, stress the importance of traceability systems and biodiversity in securing generic and specific quality.

Producers or winemakers specifically, are able to communicate to buyers and consumers the characteristics of their product under conditions of fair competition. It also requires them to be able to correctly identify their products on the marketplace. Operating quality schemes for producers which reward them for their efforts to produce a diverse range of quality products can benefit the rural economy.

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