What Does the “Enjoy It’s From Europe” Logo Stand For?

The “Enjoy, It’s From Europe” logo is on promotional material regarding any agri-food EU funded campaign. This is a promotion policy that was adopted and enacted in 2016 by the European Commission with the intention to uphold the efforts made by the farmers and bring more awareness to consumers.

The logo, as it pertains to wine, represents respect for the environment, high-quality agricultural products, and agricultural traditions’ high standards, among other characteristics of food and beverage made in Europe.

Furthermore, the European Union quality message that is intended to be communicated, is that it represents authenticity and the inheriting tradition is so strong and well connected with the environment forming a sustainable relation that is a guide for the future. All these elements are part of European culture and elements that the EU wants to communicate to the markets and consumers.

When buying a wine that is made under PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication), you can rest assured you’ll be having a safer high-value authentic bottle made in Europe and that the names are protected against imitation, fraud and counterfeit.

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