OPEN CALL FOR TENDERS – USA Grant Agreement 874648 — USA 2020-2022

The CONTRACTING ENTITIES have entered into a Grant Agreement with the European Research Executive Agency (“REA”), and are selecting an Agency to develop the so-called “European Garnacha/Grenache Quality Wines Program in USA 2020-2022” (“the Program”).

  1. Type of Tender: Open Call for Tender.
  2. Contracting entities:


  • VAT No. ES-G99398935
  • Address : Avda/ Ranillas, 3A, Planta 2, Oficina A, 50018 Zaragoza, Spain
  • Contact person: Ms Sofía González.
  • Email:


  • VAT No. FR11434310300019
  • Address : 19, Avenue de la Grande Bretagne. 66006 Perpignan, France.
  • Contact person: M. Eric Aracil
  • Email:
  1. Type of Agreement: Services Agreement.
  2. Overall Target: Promotion of Garnacha/Grenache Wines in the USA
  3. Target markets: United States of America
  4. Description of Services to be provided by the selected subcontractors described in the Grant Agreement 874648 — USA 2020-2022 (please note this is an abridged version for confidentiality reasons. The coordinator will provide the complete document upon email request). Specifically, complete preparation, implementation and periodic reporting concerning the activities described below.

Bidders may send offers for any or all of the lots described below:

  • Lot #1 (PR) WP 2. Public Relations  Press events (press trips to Europe)
  • Lot #2 (Digital) WP 3. Website & social media
  • Lot #3 (POS)
    • WP 4 Communication tools
    • WP 6 Point-of-sale (POS) promotion / In-store tastings
  • Lot #4 (Events) WP 5. Events
    • Trade fairs
    • Roadshows/ walkaround tastings
    • Study trips to Europe
    • European Garnacha/Grenache International Competition

  1. Implementation period: April 2022 – February 2024 (Y2 = 03/2022-02/2023; Y3 = 03/2023-02/2024).
  2. Agreement Term: the Agreement Term will be longer than the implementation period, to allow performance of some obligations surviving same and allowing Program evaluation.
  3. Contract Budget:  2.454.943,34 € (two million four hundred fifty-four thousand nine hundred forty-three Euros and thirty-four cents).
  4. Selection criteria of the implementing agency: best value for money, while preventing situations where conflict of interest is deemed to occur. The selection of subcontractors will be based, scored and weighted according to the following criteria:
  • Cost effectiveness ……………………………………………… (40 points)
  • Professional experience of the team in the US………………… (30 points)
  • Experience and results in European co-funded projects ……. (20 points)
  • Experience and results in wine promotion campaigns …….. (10 points)
  1. Deadline for obtaining information and documents: 04/03/2022 14:59 CET
  2. Presentation of offers or requests for participation.
  • Deadline for submission of offers: 07/03/2022 23:59 am CET
  • Documentation to submit (entirely written in English):
    • A letter of intent to bid on paper letterhead, dated and signed by the person authorized to bind the company.
    • Summary of economical offer per activity following this template (please fill in the fields in yellow).
    • A detailed Action Plan proposal, including:
      • Description of the proposed activities and methodology to implement the actions (KPIs)
      • Estimated Schedule and places
      • A detailed annual budget expressed in euros
    • Annexes for supporting documentation to substantiate existence, financial and technical capacity as well as experience:
      • A sworn statement on letterhead, dated and signed by the person authorized to bind the company, that the
        candidate has not been banned from bidding or fall under any of the exclusion criteria listed in the basis of the 2019 Call for Multi Proposals, in accordance with Regulation (EU) No 1144/2014.
      • Certificates proving that the bidder is in order with regard to its tax, labour and social security obligations by 31 December of the previous year.
      • A statement of overall turnover and the turnover concerning the services to which the contract relates, executed over the past three years in the target market.
      • A list of the main services provided in the past three years in the target market and regarding the wine industry, including the amount, date and recipient (public or private).
      • Team presentation: names and professional qualifications (academic professional experience);
  • Submission of proposals: by filling this online form. Each bidder must ensure that the application is successfully submitted before the deadline.

This material must be delivered digitalized in a suitable support. This information should give the tenderer a fair idea of the match between their needs and the agencies’ offers and the agencies’ ability to manage a campaign co-financed by the European Union at both technical and administrative level.

  1. Term during which the Bidder is bound by its offer: three (3) months
  2. Date for opening the bids: 08/03/2022, 08:00 am CET

Contracting entities will revise every proposal and ask the 3 top ranked finalists per category (WP) under the abovementioned criteria for a digital or in-person audiovisual presentation to be held during the March the 24th 2022.

  1. Contract award: The award will be notified to participants by email and publication in the contracting entities ´websites within a maximum period of thirty (30) days from the deadline for submission of offers.
  2. Performance bond: no bid bond is requested to submit an offer, but bidders should be advised that a performance bond issued by a first-rate bank in the amount of ten percent (10%) of the price of the Services Agreement shall be requested from the selected implementing body.
  3. Notice on EU funding: This call for tender is related to REA´s “Grants to information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries in accordance with Regulation (EU) No 1144/2014 of the European Parliament and the Council” and subcontractors must comply all obligations and conditions applicable and set out in the abovementioned Grant Agreement 874648 — USA 2020-2022, as well as Regulation (EU) No 1144/2014 of the European Parliament and the Council related legislation, specifically covering liability, indemnification and confidentiality arrangements. 

By submitting an offer to this call for tenders’ candidates represent and warrant having read and understood the requirements in the Grant Agreement. The selected implementing body must accept all terms, conditions and obligations resulting from the Grant Agreement as a condition to enter the Services Agreement, including, specifically, all the obligations and conditions in the following related EU regulations available at EC Funding & tender opportunities Portal:

  • Regulation (EU) No 1144/2014 of the European Parliament and of the Council of 22 October 2014 on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries and repealing Council Regulation (EC) No 3/2008.
  • Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015 supplementing Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries
  • Commission Implementing Regulation (EU) 2015/1831 of 7 October 2015 laying down rules for application of Regulation (EU) No 1144/2014 of the European Parliament and of the Council on information provision and promotion measures concerning agricultural products implemented in the internal market and in the third countries
  • The relevant annual Commission Implementing Decision on the adoption of the work programme for the year in question in the framework of information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries
  • Annual work programme 2019
  • EU Financial regulation
  • Annotated Model Grant Agreement



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